Netflix hopes to redeem itself with video games studio

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Netflix is planning to build its own video game studio after battling to maintain its top spot in the streaming wars.

Helsinki, Finland, will be the home of the new studio. Former Zynga and Electronic Arts executive Marko Lastikka will be the studio's new director.

While it is still early, some gaming experts predict Netflix will ultimately dig deeper into gaming and that the studio will assist it in gaining a top position in the video game battle.

Gaming Market


"Netflix's push into gaming isn't a major surprise; given the fierce competition that entertainment streaming has encountered, the business has sought to broaden its offering and attract a larger audience," Max Daniels, head of gaming at forensic consultancy firm Field Associates, tells Verdict.

"[It is] one that transforms them beyond streaming TV and cinema into a unified entertainment ecosystem," Paine adds. "Of course, it's a wise strategy to capitalize on their massive user base and develop proprietary IP."

Netflix's video game studio is not the company's first foray into gaming. There are already mobile apps and TV series based on popular video games like The Witcher."[It] lured customers to the service in the early days, but Netflix now requires a blockbuster title to increase its appeal," says Rupantar Guha, analyst at research company GlobalData.

 

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